Rick's
Selected Tips
Here are some selected tips from
Rick's Retail Tip of the Week. If
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Rick's Retail Tip of the
Week |
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The More You Know
The more you know about a customer
the easier it is to sell to them.
These words are the basis of
customer relationship management or
as I like to call it “pinpoint
marketing”... |
How Much for Me?
Everyone likes to feel special and
there is nothing wrong with that.
Especially if they are the customer.
It’s their money and they have the
ability to spend it any where they
chose. The retailer’s job is to make
the customer feel important... |
Misery Meter
When I first penned this term, my
purpose was to use it as a humorous
memory peg for a simple concept. The
concept is that the more miserable
the customer thinks the retailer is,
the more they will attend the
sale... |
Don't Worry About The Mule
That expression is my all-time
favorite and I have used it
consistently over the past 35 years.
The reason is that it addresses an
issue that every manager has had to
address and something that all of us
have done at some point of our
career: worrying about issues that
might never occur... |
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Rick's
Selected Articles |
