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Ways to WOW
Your Customers and Keep Them Coming
Back
How to convert customers into loyal
followers — and keep them coming
back. Learn what it takes to hear
your customer say “WOW”. Learn what
constitutes a WOW from merchandise
to display to pricing to service and
know when to use them. |
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Bring
Your Business to the Next
Level…Learn the Ways to
Differentiate and Become A
Destination Business
This program helps businesses define
what their next level is and creates
a path to that level by offering
various differentiating strategies
and techniques. |
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The
Essential Online Solution…A Five
Step Formula for Small Business
Success
This program, modeled from Rick
Segel’s new book of the same name,
demystifies the use of ecommerce and
online marketing tools for the
average “non-technical” independent
business. This is a marketing
program that utilizes online tools
to create dramatic financial
successes. |
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Signage: The Overlooked Killer
Resource
Signage can be a retailer’s secret
weapon—their silent salesperson that
can produce more than the strongest
salesperson. Learn how to increase
sales between 10-500% with the
I.S.E.E. Formula for signage
effectiveness and put your customers
in a buying mood with creative
signage. |
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The
Art of Running A Sale
Based on Rick Segel’s book, How To
Run A Sale, this program is a
complete how to and how not to class
on the tricks and techniques to
create powerful profit producing
promotions and sales. |
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The
Art of Making More Money from Your
Business
This program uncovers the hidden
assets and income potentials in your
business. Strategies discussed will
help the business owner avoid the
financial potholes on the road to
maximum profitability. |
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How to
Thrive During A Slowing Economy
Knowing the right strategies and
tactics can help a business survive
and thrive during an economic
turndown. This program will prepare
you for the worst and position you
for success. |
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Million Dollar Advertising Ideas on
a Shoestring Budget
There are numerous ways to spend
money in advertising today. This
program explores all of the
possibilities and teaches the tricks
of effective marketing and
advertising to get the biggest bang
for the buck. |
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Customer Service…Who Needs It?
Customer service can be the greatest
differentiator or detriment in your
business. However, the problem is
that customer service represents a
variety of things to a variety of
people. This presentation helps to
better understand the different
types of service needed to serve the
many different types of people. |
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Effective Suggestive Selling
The days of the high pressure “shake
the customer until all the money
comes out” way of selling is over.
No one wants to be sold anymore, but
they all want help in buying. This
program redefines selling into a
non-threatening suggestion driven
soft approach that will increase
store morale and improve sales
personnel’s attitudes while the
customers are buying more than ever
before. |
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Find
‘Em, Hire ‘Em, and Keep ‘Em
Without the right people we cannot
survive, let alone grow. This
offbeat shirtsleeves program
recognizes that traditional means
don’t work during a hot and highly
competitive job market. |
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It’s
More Than Just Price
Businesses today have a tendency of
defaulting to price as the reason
for success or failure. This program
clearly defines the importance of
proper pricing but shows where other
factors are truly more important. |
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Streetsmart Negotiations…Win/Win and
Beyond
Learn how to become a better
negotiator and master the skills of
getting and giving concessions
effectively. This program will
highlight the importance of power in
negotiations and the best questions
to ask or avoid during the
negotiation process. |
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The
Likeability Factor
People have a tendency of doing
business with people that they like.
Yet, we tend to trivialize the
importance of learning the skills to
become more likeable. This program
will pay lifetime dividends on your
path of mastering likeability. |
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Service Is Selling and Selling is
Service
Service and selling are
interchangeable, yet many of us tend
to separate these two functions.
When we are servicing well, we are
selling well. And when the customer
is being sold the proper
merchandise, they are being serviced
well. Learn how these skills come
together to create the ultimate
customer experience. |
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The
Art of Pinpoint Marketing
This program will teach you how to
sell what you have to people who
want it, appreciate it, are willing
to pay for it, and know when they
want to buy it. The technology
needed to maintain a pinpoint
marketing initiative is cheaper,
faster, and easier to use than ever
before. Learn why now is the time to
jump on the one-on-one marketing
bandwagon. |
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How to
Evaluate A Retail Store
This program is designed to help you
evaluate your retail business so
that you will have a better
understanding of your strengths,
areas to improve, and how you
compare to other retailers. The
research for this program was
sponsored by Microsoft. Create an
objective analysis of the viability
of your business. |
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The 7
Essentials of Successful Retailing
Retail is detail. However, if you
master these 7 essentials, you will
master the retail world. This
program explores from defining your
business to pricing to promoting to
buying and more! |
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Visual
Merchandising for the Artistically
Challenged and Financially Deprived
Visual merchandising is an art form
unto itself that can make or break
any business. But what do you do
when you have no talent and less
money? This program will help those
retailers improve their visual
merchandising capabilities with easy
to use and understand tricks and
tactics that just don’t cost a lot
of money. |
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The
Art of Merchandising
Merchandising is having the right
merchandise for the right customer
at the right time. All aspects of
the merchandising process will be
covered from planning, to buying, to
receiving, to displaying, to
positioning, to markdowns, to
finally having the merchandise go
out the door, and even contingencies
if the merchandise is returned. |
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Laugh
& Get Rich
The important “fun factor”, or why
boring doesn't sell anything.
Emotional versus analytical
decision-making. Learn how to “up”
your attitude & sales energy. |
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